Tyler Kruger builds brands for people ready to show up with purpose, shaped by a curiosity-led design approach

Freelance Art Direction & Brand Design
Full-time Sr. Digital Design at Boost Mobile

Featured

Helping Grüns Superfoods break through a competitive market with a crave-worthy gummy supplement brand.

Identity, Brand, Packaging ⸰ 2025

Grüns

Evolving a cult classic for stronger on-shelf performance while holding on to its grassroots charm.

Identity, Brand, Packaging, Illustration ⸰ 2020

Dr. Squatch

I’m a Denver-based art director and brand designer, driven by curiosity and a love of learning a lot about a lot. From detailed illustration to full brand systems, I love the craft behind building impactful moments.

For the past decade, I’ve partnered with in-house teams, agencies, and businesses of all sizes to build bold, thoughtful, and confident brands that stand out and say something meaningful. If you’re building something you believe in, I’d love to be part of the conversation.

contact@tylerkruger.com

Art direction
Identity and brand design

CPG

Web and UI

2015-2025