Grüns Superfoods
Identity
Brand
Packaging
A collaboration with Interact Brands
Grüns, known for their premium superfoods greens gummies, needed a bold rebrand to stand out in a crowded market.
We reimagined their brand identity with a new logotype and a mascot, Barry, who brings personality and charm. Because the gummy bear is so key to Grüns’ brand, Barry shows up everywhere, in applications big and small. You’ll always catch his bright smile.
The upgraded packaging system strengthens Grüns’ essence with a look that’s iconic, inviting, and flexible enough to support future variants and flavors.
We cropped their logo to reflect Grüns’ story of abundance and complete nutrition, supported by warm, health-forward colors and approachable, systematic typography. The result is a friendly, cohesive brand—far more consistent than what came before.
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