Gloo
Identity
Brand
Font Design
Environmental Design
Illustration
Gloo, an organization that helps religious communities connect, needed a brand refresh to keep up with their growth.
I started by refining their logotype to create a more cohesive look and designed a custom display font for added consistency. The visual experience of Gloo needed to reflect their mission connectining people from a wide breadth of backgrounds and beliefs, seamlessly, directly.
A graphic system comprised of geometry, simple but impactful patterns, and clean lines help reflect this mission in an approach way.
From there, I developed a wide-range of touch points—designing everything from print materials to environmental designs.
The result? A clean, polished identity that perfectly reflects Gloo's mission of clarity while making the brand more approachable and engaging for both internal teams and clients.
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