Dr. Squatch
Identity
Brand
Packaging
Illustration
A collaboration with Interact Brands
I helped Dr. Squatch Soap Co. rebrand its quirky, grassroots identity into a refined, scalable brand while preserving its rugged charm.
The updated packaging blends clean with rustic layouts, bold colors with custom scent icons to creating a cohesive experience that leverages natural papers, nature-inspired patterns, and handmade graphics across the product line.
The design remains true to their personality but elevates it with a more polished, modern feel.
But always reeking of manliness.
Because the squatch cult of fans meticulously collects their limited-edition briccs, we wanted the experience across all limited products to feel unique, but easily recognizable as Dr. Squatch. Unique was used on each bar, each visually telling it’s scent story.
With such a large variety of standard products, unique limited products a strong visual system was absolutely neccessary to ensure that board the line, even in limited edition releases and collaborations like Star Wars, the core identity of Dr. Squatch shines through, with a clean, premium collectible aesthetic.
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