Prop & Peller Pretzels

Identity

Brand

Packaging

Illustration

A collaboration with Terrain Collective Inc.

Prop & Peller was growing fast, landing spots on shelf in Whole Foods and on screen with QVC, but needed a brand refresh to match its success.

I updated their look, focusing on refining their logo to make it scalable and adding highlights, like their signature pretzel. With bold visuals, custom illustrations, and unique patterns, the new identity adds consistency and energy to the brand.

The refreshed brand strikes the perfect balance between professional and approachable, making sure their delicious pretzels are always the star of the show.