Anthrolitics Institute
Identity
Brand
A collaboration with Sidecar Design
Anthrolitics Institute needed a brand that would resonate with its audience and reflect the vision of its founder, Khalid Halim.
Focused on executive coaching and training, the brand had to evoke a sense of depth and human connection.
The solution centered on the Ouroboros symbol, representing the endless pursuit of knowledge, paired with a logotype symbolizing growth and refinement.
Combining the classic GT Super and modern GT America fonts, the design balances tradition with a contemporary edge, while the calm, subdued color palette gives the brand a professional yet inviting presence.
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